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Category: Marketing

Don’t worry about sounding like a broken record.

Via Enough:

He is prepared to do the thing that is the hardest for many people in writing. He is prepared to be predictable; he’s prepared to be repetitive. When we look back at the Holocaust, we don’t say to ourselves, ‘Oh, gosh, can you believe so-and-so wrote 20 redundant columns on the extermination of Europe’s Jews?’ If it’s happening every day, it deserves to be written about every day.”

So said Samantha Power, author of the Pulitzer Prize winning book A Problem From Hell: America in the Age of Genocide, in an interview for the new HBO documentary “Reporter.” The film, which will premiere tomorrow evening on HBO, shadows New York Times columnist Nick Kristof on assignments around the world, focusing on his work in eastern Congo.

Music as Narrative

Music — it can’t be an afterthought when you want to use campaign videos to motivate various forms of advocacy.
The Obama campaign soundtrack — along with some high-production value visuals — did a great job of defining and driving forward the narrative of Obama-as-THE-change-and-hope-candidate.
Check out the wonderful musical arc in this short campaign video:

I wanted [...]